"We are Goiaba Esporte Clube,  A headgear brand based out of Los Angeles making goods in Sao Paulo, with 100% Brazilian materials, handmade by 5 time world champions!  g.e.c is a tribute to futebol through Brazilian culture and my origins. Brazil for years has produced amazing soccer players and our hats are a mirror image of the process. As a brand we have high standards for quality, and comfort is a must in every hat, and every detail matters.

Goiaba Esporte Clube translates to guava sport club in English, the name pays tribute to growing up in Alvarenga MG where life is simple and guavas trees are everywhere."